Global Contractation: adidas® × Arek Milik & Agata Sieramska.
Arek is a world-class footballer with immense potential who has garnered significant attention in the sporting world. He has established partnerships with renowned global brands, making him a highly sought-after figure. Since August 2022, he has proudly served as the ambassador for the prestigious Adidas brand. Our role in this project was to negotiate the best possible terms for Arek and Agata, develop a contract through our legal team, and provide comprehensive support to Arek throughout (the duration of) the campaign.
Adidas® Active Skin & Mind
Arek and Agata have been chosen as the ambassadors of the new line of adidas® cosmetics. The campaign is targeted at European markets with a high volume of online and in-store communication.
Agata Sieramska – Fitness Influencer
Campaign Activation
The campaign had a large and immediate response, collecting a total of almost 100,000 likes under Arek’s and Agata's posts. The key to this achievement lies in the campaign's ability to strike a deep chord with its target audience. Its message resonated with individuals on a personal level, addressing their needs, desires, and aspirations.
We sent exclusive PR boxes, featuring the Adidas Active Skin & Mind campaign, to diverse sports influencers and journalists. These boxes included a selection of products from the new skincare line, creating excitement and generating authentic reviews for the campaign. The PR boxes served as a powerful tool to engage with key stakeholders in the sports and media industries.
