The IT Sales Department, following its initial market successes in Q4 2019, decided to invite us to design the first fully online, robust Sales-Branding campaign (with a strong emphasis on sales, as there was no room for error - retail cannot afford to make mistakes as it cannot make up for losses). The goal was to surpass X-Kom (a long-standing IT market leader in Poland) in terms of traffic and capture the largest possible share of their customers.

We knew that in this case, communication and sales had to be the best of friends. We created an intense, week-by-week campaign featuring Pasha Biceps and Izak, who perfectly matched the target audience we aimed to reach. Each week, a new thematic promotion tailored specifically for this campaign was launched. The competition struggled to keep up with the intensification of our promotional activities.